About

I am a Creative Director (Intellectual Pseudo-Scientist & Fantasy Engineer) and unapologetic deep thinker with 15+ years of experience crafting brand stories across traditional and digital landscapes. I fuse technology with creativity, specifically leveraging artificial intelligence to push the boundaries of design and storytelling.

A relentless curiosity (and borderline obsession) fuels my exploration of creative tech, design philosophies, and innovative problem-solving. This mindset and my constant tinkering shape my work, helping brands and ideas stand out in a world drowning in sameness. Along the way, I’ve picked up awards, but I’m more interested in what’s next.

Experience

2024 - Current

Revolver is a machine integrated human-centric creative studio. Fusing artificial intelligence with human imagination to create great things for people.

Roles/Responsibilities:

• Oversee branding, business development, and creative direction
• Manage and mentor freelancers, contractors, and partner studios
• Direct the production and execution of projects
• Develop innovative workflows that integrate AI-driven tools
• Cultivate client relationships and strategic partnerships

2022 - 2024

JY Group is a full-suite digital marketing provider specializing in custom commercial real-estate media production and design.

Roles/Responsibilities:

• Managed client projects from concept to completion
• Directed local and remote creative teams, fostering collaboration
• Developed budgets, proposals, and quotes to align with client needs
• Established and monitored KPIs while mentoring creative teams
• Provided hands-on creative direction across all marketing initiatives

2022 (6 Mo. Contract)

Publicis/Hawkeye is a Toronto-based CRM and direct marketing agency serving clients across North America and internationally.

Roles/Responsibilities:

• Collaborated with remote teams to create cohesive campaigns
• Presented concepts and strategies to international brands
• Ensured all creative met high-level brand and quality standards
• Managed design execution across digital and print
• Mentored junior designers and supported team growth

2021 (6 Mo. Contract)

Initiate Marketing is an independent design, branding and marketing agency based in Ottawa, focusing on large government digital design projects and creative solutions.

Roles/Responsibilities:

• Designed and developed interactive course materials
• Provided UX/UI direction for optimal user experience
• Assisted in course deployment for the City of Ottawa
• Led graphic and digital design to boost engagement
• Collaborated with stakeholders to ensure success

2021 (6 Mo. Contract)

Aimtal is an independent globally integrated marketing agency that blends strategy and empathy to drive meaningful brand growth.

Roles/Responsibilities:

• Designed desktop and mobile websites with a focus on UX/UI
• Created and implemented iPhone/Android interfaces using Figma
• Directed and mentored creative teams, ensuring high-quality output
• Collaborated with remote teams for seamless project execution
• Oversaw all digital creative assets and brand consistency

2018 - 2021

The Creative Co-Opt is an award winning boutique advertising and design agency specializing in brand, identity, media and design for medium to enterprise sized businesses.

Roles/Responsibilities:

• Developed creative strategies aligned with client goals
• Led the end-to-end execution of creative projects
• Established vision and direction for multiple projects
• Collaborated with teams for cohesive, high-quality results
• Delivered innovative solutions aligned with client objectives

2010 - 2018

Celaeno Technologies Inc. is a B2B design, branding and technical interface (UX/UI) design and production agency that primarily handled overflow work in contract partnership with larger creative agencies.

Roles/Responsibilities:

• Managed media, design, and production departments
• Built and maintained strong client relationships
• Led presentations and pitches to acquire new business
• Developed budgets, quotes, and proposals for projects
• Oversaw creative deliverables to ensure client satisfaction

2008 - 2010

Zebra Studios is an award winning, full service, independent marketing and design firm that serves some of North America’s most renowned brands in retail, health care, finance and sports.

Roles/Responsibilities:

• Directed art and video production for “Skate Canada” commercial
• Led video editing, motion effects, and tilting
• Managed audio production for radio broadcast
• Collaborated with athletes for high-profile commercial
• Delivered polished assets for national broadcast

2008 - 2010

A.V. More is an independent multimedia production studio and digital design agency that specializes in design and development for national and international brands.

Roles/Responsibilities:

• Led art direction for multimedia projects
• Managed web design and UX/UI
• Directed video production and audio post
• Designed branding and identity solutions
• Delivered creative concepts that met client needs

2008 - 2010

BarNet Digital is an advertising and media production house and digital display signage company that specialized in animated display ads, digital design and development, and media production for television & video broadcast, as well as digital advertising on proprietary digital signage network in nightclubs and retail establishments.

Roles/Responsibilities:

• Led senior art direction and design for web, mobile, and print
• Directed broadcast video and audio production
• Designed interactive displays and managed UX/UI
• Created engaging digital content for OOH and signage
• Delivered creative solutions for digital advertising in nightclubs

Education

Certificates
  • Hubspot, Digital Marketing
    2024
  • Google, Ads Creative
    2024
  • Google, Analytics
    2024
  • Microsoft, Advertising Search
    2024
  • University of Guelph, Business
    2008
Formal
  • University of Guelph, BA, HCI
    2006
  • Humber College, Multimedia Design
    2004
  • Robert F. Hall, Diploma, OSSD
    2004

Awards

  • SCHBA, Winner
    2022
  • EIA, Best Mobile Website
    2020
  • Webby, Nominee
    2018
  • Webby, Winner
    2016
  • FXA, Winner
    2016
  • Webby, Winner
    2015
  • Webby, Honouree
    2014