In collaboration with PB Creative, who spearheaded a global redesign for Unilever’s AXE brand, I helped develop bold design concepts for OOH, in-store displays, and distributed magazine ads. These designs embraced the refreshed, expressive visual language that redefines the global brand, taking inspiration from street art to create a more dynamic and authentic identity.

This new visual direction brings AXE into a vibrant, progressive space, where the master brand’s street-inspired aesthetic filters seamlessly into other advertising channels. The result is a campaign that aims to empower every AXE guy worldwide, putting the spirit of the streets right into their hands and infusing the brand with a raw, urban edge.