Beaver Rock needed more than a facelift, they needed a brand system that brewed clarity in a crowded market. We delivered a streamlined brand guide covering logos, clearspace, colours, typography, and icons, giving the roastery a cohesive, scalable identity built to stand out and last for years to come.
This promo shows the softer side of the brand, yeah we leveraged this.
This promo leans into the softer, Canadiana side of Beaver Rock, Muskoka mornings, comfort in a cup, and the quiet rituals of coffee culture. Based on this, we crafted an emotional narrative that connects the brand to what it really means to be a coffee drinker: warmth, pause, and belonging to one’s self, but with coffee.
Brewing up a seamless ecommerce experience for the customer.
It’s a fully customized online experience rooted in clean design, warm blacks, muted greys, and purposeful imagery. Minimal aesthetics meet functional features like custom forms, an interactive Google Maps location finder, and seamless mobile UX to make the brand feel as polished online as it does in every cup.
Live product management infused with Microsoft? Yes, please!
We engineered a custom bulk product editor that syncs directly with Microsoft Excel, letting the team manage products locally on desktop and push updates live in mere seconds. Combined with an enhanced backend editor, this system streamlined admin workflows and made large-scale product management effortless.
We needed a little bit of 3D, so we created some elements using Blender.
To elevate the brand beyond flat visuals, we built a series of minimal 3D assets. These digital elements gave Beaver Rock’s packaging and product shots extra depth, adding flexibility for web, social, and promotional use without needing endless photography.
Beaver Rock needed more than a facelift, they needed a clear system that could scale with their business. We stripped away the noise and rebuilt their brand on a foundation of minimalism, precision, and functionality. From refreshed guidelines to custom-built ecommerce tools, every element was designed to work hard while staying clean and intentional.
The result is a brand that feels modern yet approachable, with a digital presence that’s as seamless as it is scalable. From the softer storytelling in their video promos to 3D product renders and an Excel-integrated bulk editor, this refresh wasn’t about adding more, it was about making every piece work smarter for the brand, and for the customer.
What’s not shown here: Cafe Menus (print), OOH Displays (print), Digital Menu Designs, Table Cards (print), Corporate Stationary (print/digital), Flyers & Mailers (print/digital)
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Client
Beaver Rock Roastery Inc.
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Industry
Food & Beverage
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Scope
Omni-Channel
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Role
Creative Direction, Design
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