Beretta Farms is a heritage brand with real equity in it, the kind where a heavy-handed refresh does more damage than good. The challenge was modernizing for retail, digital, and B2B expansion without erasing what made the brand trustworthy in the first place.

The work spans the full omni-channel scope: CPG packaging across nine product lines, in-store hangers, wraps, and standalones, PPC ad creative, thank-you inserts, stickers, and the full identity and collateral launch for Beretta Kitchen as a standalone sub-brand. Every decision was made with restraint, familiar enough to retain loyalty, refined enough to scale.