Brass & Unity, a veteran-owned jewelry and wearable brand headquartered in Vancouver, British Columbia, was founded by former Canadian Military soldier Kelsey Sheran in 2016.

B&U seamlessly blends style with purpose, offering contemporary products that enhance your look while supporting Canadian military veterans through a portion of all sales.

Rising sales and growing popularity in both Canada and the US highlighted the need for a post-COVID identity refresh.

This revitalization focused on enhancing the overall customer experience across all marketing materials, including product photography, packaging, social content, and OOH advertising, ensuring the brand remained vibrant and engaging.