At the heart of the Dose brand is illustration, a visual language that’s as soft and natural as the ingredients themselves. Each illustration was custom-crafted into the identity to reflect the benefits of the product, from liver support to immune strength, using abstract, plant-based forms that feel both friendly and functional.
Before Dose hit the shelves, it had to hit the road through reps + samples.
The initial brand rollout was designed with sales teams in mind: cards and swag that brought the brand to life in tactile form. Clean, clear, and consistent, the goal was to equip every rep with a cohesive identity system that felt as functional and intentional as the product itself.
It's health and you gotta' do some traditional TV spots, ah I miss beta...
We developed a 40-second broadcast spot that doubled as a brand promo and product explainer, built to educate, not just advertise. With a calm tone, tight visuals, and clean messaging, the goal was to quickly answer the “what is this?” moment for new customers.
...lest we forget the photography.
Each shot was built around the core ingredients, carefully styled to highlight function and benefit. Bright, clean compositions paired with soft backgrounds gave each SKU its own moment while maintaining a cohesive visual language, setting the tone for future marketers.
This ordering experience was made to feel as clean as the product.
Every detail was crafted to guide customers through a frictionless journey, with particular focus on a subscription-based ordering model. With smart UI decisions and flexible purchase options, the site encourages long-term commitment over one-time sales.
CPG that speaks health & wellness without saying too much.
These designs worked within FDA and USDA labeling regulations to ensure full compliance without compromising brand clarity. The packaging system was built to communicate efficacy and safety in equal measure, using clinical spacing, iconography, and minimalism.
In-store, on message and out-of-home.
These poster OOH pieces were designed exclusively for Dose’s retail environments – printed on recycled stock and placed to reinforce brand value at the moment of purchase. With minimal layout, confident copy, and a calm tone, the designs boast real transparency.
Establishing a visual voice: social strategy as a scalable system.
To support Dose’s in-house marketing team with scalable brand consistency, we developed a cohesive suite of social assets rooted in the core visual language established across packaging, print, and the illustrated components of the Dose’s brand identity.
(Taking a chance means taking the first shot.)
Dose Daily gave us more than a brand to build, it gave a lesson in restraint. In a space flooded with wellness noise, we leaned into clarity. No gimmicks, no overpromising. Just honest design, tight language, and a system that respected the intelligence of its audience.
We learned how far simplicity can go when it’s backed by intention. That the right shade of green, the right margin, the right pause in a ad spot, they all matter when you’re speaking to people about their health. We also saw the value of creating with structure in mind: a system that could grow, shift, and still stay on-brand whether it’s printed in-store, broadcast on TV, or posted to a feed.
Most of all, we were reminded of something we already believed: when you build with care and edit with purpose, you don’t just make a brand. You make something that lasts.
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Client
Eetho Brands / Break Maiden
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Industry
Health & Wellness
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Scope
Omni-Channel
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Role
CD/Contract
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